Subject: Marketing Maturity...
From: (David Fickes)
Date: Mon, 17 Feb 1997 10:50:05 -0800 (PST)

Came across an interesting article in the new issue of Upside Magazine
that may be of interest to those of you considering what "marketing"

I believe it is on their website ... look for:

Marketing Maturity by Geoffrey Moore

He's the author of Crossing the Chasm that I mentioned a couple
of months ago in a previous posting.

David Fickes                             
ADVICE Marketing                                phone: 415/321-2198
366 Cambridge Avenue                              fax: 415/321-2199
Palo Alto, CA 94306