Subject: Re: A Game (Email - Kelly)
From: 'Don Marti' <>
Date: Fri, 14 Apr 2006 13:34:14 -0700

begin Larry M. Augustin quotation of Fri, Apr 14, 2006 at 11:41:52AM -0700:

> Another issue is selling "improved productivity" is just hard.  "Buy this
> and you'll be more efficient" is much less compelling than "buy this and
> you'll be able to do something you weren't able to do before."  BTW,
> companies buy anti-spam and anti-virus filters not because of improved
> productivity, but because of legal and other risks.

Selling improved productivity to companies is hard,
but there's an apparently thriving industry around
selling MUA add-ons to individuals.

(1) Look for a best-selling self-help guru who
recommends something like your mail sorting scheme.

(2) Implement your mail sorting scheme as a
MSFT-Outlook extension.


Don Marti