Subject: Re: near/medium future digital media economics
From: "Ben Tilly" <>
Date: Tue, 23 May 2006 13:44:03 -0700

 Tue, 23 May 2006 13:44:03 -0700
On 5/22/06, Thomas Lord <> wrote:
> Adam Theo wrote:
> There are currently three top-level (public-facing) players in
> this space: general purpose search engines, libraries, and
> content retailers.  Each serves a distinct social function.
> Each industry has a distinct business model.  It is difficult to
> see how they might collapse into one.  At the same time, there
> *is* an increasing amount of overlap both in what they do and
> how they are used.

There is a fourth, though it is smaller than the other three.

Affiliate sites.  (Amazon in particular supports a lot of them.)  The
reason that they are viable is that it is cheaper for Amazon to let
every interested third party figure out how to best advertise Amazon
in their specific niche than it is for Amazon to do that job for