Subject: Re: GPL and trademarks and brandnames...
From: "Juergen A. Erhard" <jae@ilk.de>
Date: Fri, 8 Jan 1999 04:51:36 +0100 (CET)

 Fri, 8 Jan 1999 04:51:36 +0100 (CET)
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>>>>> "Geoffrey" == Geoffrey Crawshaw <gcrawshaw@openair.com> writes:

    Geoffrey> It isn't lying, its more of a time/price
    Geoffrey> curve. Typically the more time you are willing to put
    Geoffrey> into a purchase the better the price you can find. Think
    Geoffrey> of buying a house, car etc..

    Geoffrey> A vendor gets to pick where on the time/price curve they
    Geoffrey> want to be. If the vendor invests in marketing,
    Geoffrey> placement and brand building the customer will find them
    Geoffrey> early in the purchasing process. The "early found"
    Geoffrey> vendor will typically charge a premium to cover the
    Geoffrey> marketing etc. investment. If the consumer is happy with
    Geoffrey> the time/price combination they will purchase if not
    Geoffrey> they have the option to invest more time to move down
    Geoffrey> the price curve.

This only works if the (potential) customer is aware of these options.
Now, when I'm experienced in the field in which I want to make a
purchase, I'm probably aware of alternative sources.  If I'm not, and
if the field is not something that everybody knows about, then I might
not be aware that the dealer at the corner is not the only source of
this product.[1]  And I think more and more people buying Linux are in
this group.

[SNIP]

Anyway,

Bye, J

[1] And sometimes, the dealer at the corner *is* the only
source... like in the little village my grandma lives in, there's
about one `supermarket'.  Significantly more expensive than in the
city, much reduced range of available products; but my grandma, having
no car, has no choice but to buy her stuff there...

- -- 
Jürgen A. Erhard      eMail: jae@ilk.de      phone: (GERMANY) 0721 27326
    MARS: http://members.tripod.com/~Juergen Erhard/mars index.html
   GNU Privacy Guard (http://www.d.shuttle.de/isil/crypt/gnupg.html)
	     pros do it for money -- amateurs out of love.

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