Subject: Marketing the Invisible
From: Russell Nelson <>
Date: 17 Sep 1997 04:44:56 -0000

Been reading an interesting book, called _Marketing the Invisible_.
The author makes the point that when you're selling a service, your
strongest competitor is your customer.  Any time you make a sale to
them, it's because they evaluated the build vs buy decision and came
up with "buy".  They might just as easily have "built".

Therefore, don't diss the competition when you're trying to sell a
service.  And from this list's perspective, don't worry about other
zero-cost / freed software support businesses -- any competition with
them is illusory.

-russ <>
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