Subject: Re: SMB Linux approaches?
From: "Karsten M. Self" <>
Date: Mon, 22 Mar 2004 15:01:54 -0800
Mon, 22 Mar 2004 15:01:54 -0800
on Mon, Mar 22, 2004 at 02:43:09PM -0500, L Jean Camp (jean wrote:
> On Sunday, March 21, 2004, at 12:16 PM, Chris Maeda wrote:
> >
> >
> >You may also find your biggest objection is the fact that QuickBooks
> >doesn't run on Linux.
> >
> That is so true. QuickBooks is the essential missing app.
> Your FAQ is too technical.

Any specific suggestions?  It's sort of a mini Knoppix manual, and I'm
trying to keep it low-key.

> One thing that has worked for me with highly non-technical and even
> math phobic groups is to connect their mental models of cars with the
> mental models of software. SMBs understand "lease, rent, buy" in cars.
> Most buy, some lease.  So I go from utility computing as the extreme
> end of leasing to Linux as the extreme end of owning.
> Beware of TLAs. Each TLA decreases by 10% the people who will keep 
> reading.
> Linux: buy it, own it, use it, run it, keep it, expand it or shrink it
> Other: use once, pay once.  use twice, pay twice

> Put a little decision tree on there
> Today - linux, X$   nxt yr Linux - 0$,  MS y$  (total cost)
> Today - ms, Y$   nxt yr Linux - 0$,  MS y$  (total cost)

Fair point.

> Use some of Hal's listing of benefits.


> Find some examples in their industry - pick some on-line store that 
> uses linux.

One addition I'm thinking of is a 1/3 cut insert listing companies using
GNU/Linux.  Preferably in long-line continuous run-on listing format,
such as you'd find at the back of an annual report listing customers.
Significant or local entities bolded.


Karsten M. Self <>
 What Part of "Gestalt" don't you understand?
    Ceterum censeo, Caldera delenda est.
		        SCO vs IBM Linux lawsuit info:

["application/pgp-signature" not shown]